After rekindling my passion for reading, I was inspired to create the branding for a hypothetical book club named Literary Haze. The name, Literary Haze, evokes the hypnotic and immersive experience of getting lost in an extraordinary book. The brand’s aesthetic draws from dreamlike and mystical elements, brought to life through soft, pastel colours and elegant serif typography. To complement the brand, I developed an icon system representing the various phases of a book club: reading, reflection, meeting, and discussion.
