The ‘Cat Conversion System’ for Whiskas tackles the issue of overflowing cat shelters by targeting self-proclaimed cat haters to foster a cat for two weeks, in an attempt to convert them into a cat lover. I supported the rollout of the campaign across multiple digital and printed executions, including designing OOH, print ads, street posters, microsite modules, and EDMs. A photo of my own cat was also featured in the campaign, which I was stoked about!
